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Optimizely Logo Back Products Resources Plans Partners Support Products Resources Plans Partners Support Get started Login Login Home Experimentation Content Marketing Platform Data Platform Partners Get started Mobile Menu Button Orchestrate Plan campaigns, create content, and seamlessly collaborate across teams. Content Marketing Platform Content Management System Content Recommendations Digital Asset Management Experiment Run tests, uncover insights, and continuously refine every customer interaction. Feature Experimentation Web Experimentation Advanced Personalization Experiment Collaboration Monetize Deliver modern, relevant commerce experiences your customers will love Customized Commerce Configured Commerce Product Information Management Product Recommendations Optimizely One Digital experience - now with unrivaled speed, collaboration & insight at its core Enhancements Data Platform Email Campaign Integrations Developer docs Roadmap Orchestrate Plan campaigns, create content, and seamlessly collaborate across teams. Content Marketing Platform Content Management System Content Recommendations Digital Asset Management Experiment Run tests, uncover insights, and continuously refine every customer interaction. Feature Experimentation Web Experimentation Advanced Personalization Experiment Collaboration Monetize Deliver modern, relevant commerce experiences your customers will love Customized Commerce Configured Commerce Product Information Management Product Recommendations Optimizely One Digital experience - now with unrivaled speed, collaboration & insight at its core Enhancements Data Platform Email Campaign Integrations Developer docs Roadmap Content marketing platform Create exceptional content faster than ever Supporting the entire content and campaign lifecycle — from planning and creation, to storage, distribution and analysis —you never have to leave the platform. Get started Save cost on marketing tools Keep track of all your marketing assets in a centralized repository, enabling content reuse of brand-approved assets. Distribute content faster Publish finalized content to downstream channels with just a few clicks, thanks to integrations with CMS’s, social platforms, sales tools and more. High quality content & campaigns Find out what works, and what doesn’t: Measure success with robust content analytics and operational efficiency metrics, and make tweaks accordingly. Purpose built for marketers Plan campaigns to the last detail with shared briefs and campaign-level task management Plan Create Store Distribute Measure Centralized campaign planning Plan campaigns to the last detail with shared briefs and campaign-level task management, and robust calendars that give visibility into current and upcoming marketing activities. Have one-off requests that may (or may not) fit into your plan? Intake, manage and prioritize requests so that nothing falls through the cracks. Visual campaign calendars Campaign planning Marketing work requests Build content collaboratively Create and collaborate on all your content in the same place you ideate: Assign workflow steps, leave annotations and comments, and supplement content production with AI. With the omnichannel editor, marketers can create content once to be delivered (virtually) anywhere. AI content generation, chatGPT and SEO recommendations (you can even integrate with your own AI model!) Omnichannel editor with structured content blocks Flexible workflows Commenting, versioning and live web-proofing Streamline asset storage Keep track of all your marketing assets in a centralized repository, enabling easy reuse of brand-approved assets. Integrated digital asset management (DAM) As an organization that is process-heavy, our team greatly appreciated the ability to track asset history and the ease of ensuring compliance for each version. Patrick Bark Sr. Marketing Coordinator , Safran Publish & promote Preview content as it will look on its destination channel, then push to downstream systems with just a few clicks, thanks to integrations with your CMS of choice, social platforms, sales tools, intranets and more. Content previews Omnichannel delivery Collaboration was happening over email, but now we’re able to streamline the process and automate how we push content to our CMS, social channels and more. Marianne Goguillon SVP of Global Digital Marketing , Sodexo Keep tabs on content Stay data-driven with the ability to track, measure and analyze content performance, and gain insight into which pieces of content have a tangible impact on business. Rely on data from other platforms? We have integrations with Salesforce, Marketo and more. Content performance analytics ROI analytics Keep it all connected Integrate CMP with your favorite tools See full list of integrations Send content to social channels Go through your entire social media workflow – copy and image creation, approval, and publishing — all from one place. Share content with sales enablement tools Create and collaborate on sales materials, then push collateral to your sales enablement platform of choice without ever leaving the CMP. Push content to your CMS of choice Create high-performing web content and assets within your desired workflow, then click to publish to your CMS. Yes, it’s that simple. Why Optimizely Content Marketing Platform? We’re recognized as a 7 x leading content marketing platform. Get the latest Gartner Magic Quadrant for CMP report Not only do analysts love us, but our customers do too. We knew we needed a platform that would be able to support us in both the short and long-term. Specifically, we needed a solution that would allow us to drive global brand consistency, measure our work, and, most importantly, prove its impact. We needed to take everything one step further. So we brought in Optimizely. Cassandra Brill Global Head of Digital , SFI Health Without CMP, you’re looking at emails, teams’ messages, notes and more. Using CMP is Hunter committing to the digital age and wanting to do it in a better way. Tommy Maitz Director of Marketing , Hunter Engineering Get started today with creating better content, faster Get started Global HQ 119 5th Ave 7th floor New York, NY 10003, USA Contact us Phone: +1 603 594 0249 Products Orchestrate Experiment Monetize Plans & pricing Roadmap Resources Insights Blog Developers Support CompanyWorking at Optimizely Diversity & inclusion Executive team Press © 2024 Optimizely Privacy notice Website terms of use Trust center Cookie settings...